Experience

RECENTLY:

TOV guidelines - Columns Design

Tagline development - Design Bridge and Partners

Website copy - Morris Jane

Head of copy and creative strategy (maternity cover) - Whippet

PAST & PRESENT:

2018 - NOW

Freelance senior copywriter, creative and strategist (London and USA)

Brand Opus, Brew, Bright & Bold,Columns, Crossfire, Design Bridge and Partners, eBay, EveryFriday, Haygarth, J2, Kolsquare, Landor,  Marks & Spencer, Momentum, M&C Saatchi, Open Line, Re, Remarkably, Spar, Senzer Pharmaceuticals, Symprove, The Great British Bake Off, This Way Up, TracyLocke, VCCP Retail, venturethree, Vayner Media,Vicine,We Are Alexander, Whippet.

TracyLocke/ Haygarth, London
Senior copywriter and creative

February 2015 - February 2018

• Copy and conceptual for retail/shopper campaigns, promotional marketing, experiential, social media and advertising.

• One year as Lead Copywriter for all Tracy Locke accounts including global brands SC Johnson and HP.

• Two years as Lead Copywriter on two of the Haygarth’s biggest accounts – Sony Mobile and Vodafone, overseeing two mid-weight copywriters and all freelance copywriters.

soh, London
Copywriter and tone of voice bod

MARCH 2013 - JANUARY 2015

• Tone of voice development and guidelines.

• Copy for on hold and queue messages, scripts for call centre agents, web FAQs and help pages, letters, emails and more.

McCann, London
Copywriter and creative

JUNE 2012 - FEBRUARY 2013

• Multi-platform copy and creative for L'Oreal and Maybelline's cosmetics, colourants and skincare products.

Ink, Bath
Copywriter

JUly 2010 - JUNE 2012

• Writing, researching, editing and proofreading copy.

• Brand language and tone of voice guidelines, ads, brochures, leaflets, letters, naming, packaging, presentations, websites and even the odd Facebook quiz.

Various (including Get Carter Productions and Kiss 101)
Radio copywriter

MARCH 2005 - JULY 2010

• Writing, casting and directing radio ads for brands and stations across the UK.

LISTENING & TALKING:

MARCH 2023 - PRESENT

• Samaritans listening volunteer.

OCTOBER 2023 - 2024

• Diploma in Hypnotherapy and Introduction to Counselling Skills.