Naming, packaging & in store

Naming, packaging & in store copy

I LOVE talking ABOUT FOOD ALMOST AS MUCH AS I LOVE EATING IT…

…so copywriting for Marks & Spencer is a dream job. I’ve worked on many mouthwatering projects, coming up with names, product descriptions, on pack, and also in store copy (working with the wonderful Whippet agency) for a trolley-load of items. Most of them won’t be in stores for a while, so you’ll have to wait to see them on shelves — but here are a few treats to whet your appetite, including some NEW work for the rebrand of M&S Café. Mmm.

I’ve also worked on lots of other foodie products, from coffee to kombucha — and even named a ‘seltzer to shout about’, Huzzah! They’ll hopefully be hitting shops (and this website) soon.

Super proud of the M&S Café rebrand with Whippet London. A real team effort this one, but thrilled to have worked on the brand guidelines and tone of voice. As well as added some in-store copy flourishes. Enjoy!